Los Angeles based Ari Herstand (pronounced Ar*ee Her*stand), is the author of the best-selling book How To Make It in the New Music Business. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide.
His music business advice blog, Ari’s Take, has become the go-to resource for independent musicians on how to run a successful music career in the NEW music industry. Herstand’s well-researched relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a “we’re all in it together” attitude not found elsewhere in the space.
Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or tours with Ben Folks, Cake, Matt Nathanson, The Milk Carton Kids, and Rob Pope, has performed on Ellen, has and had his music featured in countless TV shows, commercials, and films. He currently leads the 1973 Funk project Brassroots District.
Herstand has written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Digital Music News, Playback Magazine, CD Baby, Tunecore, ReverbNation, Roland, DiscMakers, ASCAP, Hypebot, and others. He has been a featured speaker at SXSW, NAMM, BBC One’s Amplify, ASCAP Music Expo, SF Musictech, CD Baby’s DIY Musician Conference and Berklee College of Music.
