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Our Mission
Founded in 2018 by Ari Herstand, author of the best-selling book How To Make It in the New Music Business, ATA looks to change the music business education status quo – offering immediately applicable tools and strategies with direct pathways to success.
ATA COURSES ARE TAUGHT BY WORKING PROFESSIONALS IN THE MUSIC BUSINESS.
Managers, agents, A&R, promoters, talent buyers, musicians and other successful players in the industry pop in for interviews, guest lectures, Q&As and listening sessions to share their wisdom and assist students with their growth and career.
Join over 5,000 students jumpstarting their music career.
Enrollment for Ari’s Take Academy is closed currently. However, we do accept a limited number of students for single courses by application.
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The ATA Community
Looking for your tribe of musicians? Look no further.
Ari’s Take Academy is more than just courses. When you enroll in any course, you become part of a supportive community made up of musicians and music professionals from around the world. Students regularly get feedback and contribute to each other. Some students even end up collaborating with each other.
Outside of the community, that is accessible 24 hours a day, we offer live Q&As with our instructors and with industry professionals, to help guide you on your career in the new music business.
In select courses, ATA Students have the ability to showcase their music in front of industry professionals. This includes sync agencies, college booking agencies, and special events agencies.
- Supportive Community
- Industry Connections
- Live Q&As and Showcases
- Feedback from instructors worldwide
FAQ
Where are you located?
Ari’s Take Academy is completely online. Our instructors, moderators and students are all over the world! The core ATA team is based in Los Angeles, CA.
When is enrollment open for ATA?
We open enrollment twice a year for about a month at a time.
When does each course start and finish?
Each course starts as soon as you enroll and finishes when (if) you want. As long as you work in music, these strategies will be effective. We continually update the lessons and trainings to make sure that it stays relevant, up-to-date and valuable. And you can continue to ask questions, network and collaborate in the private members only ATA Community Group. Each course is completely self paced. The lessons are pre-recorded.
What genres do you work with?
All. Yes, all. Just ask our Indian Classical musician who just sold out his show in Mumbai. Or our Shakuhachi flute player based in San Francisco. Or our Celtic singer/songwriter in Duluth.
How long will I have access to the lessons?
From the moment you enroll, you will have access for at least 12 months and oftentimes longer. However, most of our courses we run for years. You will have access for as long as we keep it available.
Join over 5,000 students jumpstarting their music career.
Enrollment for Ari’s Take Academy is closed currently. However, we do accept a limited number of students by application.